Taz Brown— Red Team Coach
Helping Leaders See What No One Else Will Say
The Flaw Everyone Saw But No One Spoke
Every leader has been in that room.
The slide deck is tight. The plan sounds convincing. Heads nod. The vibe is confident.
But underneath it all, you feel it:
• Unchallenged assumptions
• A dangerous consensus
• Stakeholders who are smiling — but already planning resistance
And no one is saying it out loud.
That’s the moment I knew I had to become something most leaders didn’t know they needed yet:
A Red Team Coach.
Why Red Team Coaching?
I don’t coach to inspire. I coach to intervene — before flawed decisions become irreversible failures.
My work is grounded in military red teaming, cognitive science, and real-world executive experience. I help leaders stress-test thinking, challenge assumptions, and decode stakeholder dynamics — under pressure, at speed, and without the sugar-coating.
Because in today’s high-stakes world, confidence isn’t enough.
Clarity is what keeps you in the game.
What I Do
- When you work with me, we don’t chase goals.
- We challenge why those goals exist.
- We don’t optimize plans.
- We make sure you’re not solving the wrong problem brilliantly.
Red Team Tools I Use:
- Assumptions Challenge™
- Stakeholder Mapping & Influence Engineering
- Problem Restatement & Cognitive Reframing
- The Logic of Failure Audit
- Strategic Empathy: Seeing Through the Other’s Eyes
- Assumptions Challenge™
- Problem Restatement & Cognitive Reframing
- The Logic of Failure Audit
- Strategic Empathy: Seeing Through the Other’s Eyes
Who I Work With
I coach:
• CEOs under pressure to pivot
• Change agents navigating resistance
• Strategy teams facing internal politics
• Leaders on the edge of big decisions — who can’t afford to get it wrong
You don’t bring me in when things are calm.
You bring me in when the room’s too quiet, the stakes are too high, and the truth is getting edited out.
The Outcome
My clients walk away with:
• Plans that can survive reality
• Strategies built on validated thinking
• Stakeholder alignment that isn’t performative
• And the confidence that comes not from hype — but from rigor
Ready to Think Dangerously?
If you’re ready to challenge the narrative before reality does it for you — let’s talk.
PRICE RANGES FROM $3997
Because in a world full of certainty… The most powerful question is still: “What if we’re wrong?”
🔴 Red Team Thinking Coach
Get a free sample of red team thinking coaching – ask one question about any important decision
I’ll help you apply adversarial thinking to one important business or personal decision. This is a free sample of the comprehensive red team coaching available through our business.
Ask me one question about any important matter:
- Business strategy or competitive analysis
- Career moves and professional decisions
- Financial planning and investment choices
- Relationship and family dynamics
- Life transitions and major changes
- Risk assessment for any decision
Note: After your sample coaching session, you’ll see how to get ongoing red team thinking support.